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CPA networks (or CPA affiliate networks) usually are services in which the advertiser makes up directly for the action accomplished (order, sale) on your site when passing through the supplied traffic channel.

According to marketers, this system is actually perfectly suited for B2C (software downloads, payment for customers, online store purchases) and is not necessarily applicable to B2B companies.

So how does15419 CPA networks work?

The network operator enters into an agreement along with a network of blogs, listing sites and other online resources to ad units.

The system is similar to participation in a advertising network in Yandex or Google Display Marketing, but with one difference.

Mutual payments employing partners are made directly concerning completed actions on a website.

How Cpa marketing networks work

Then the network owner impulses an agreement with an advertiser (usually on paper), specifying often the terms of payment as well as clearly specifying the rate per lead.

Correct disadvantage for advertisers : the fact that the owners of normal sites usually call for a fairly large amount to enter these devices.

Generally there are generally intermediary agents – CPA-network aggregators, which in fact blend all owners-agents of CPA-networks and resell traffic recently according to the scheme:

– Traffic resale construction

– The scheme is very simple, and everything seems to be fair.

– The network user buys traffic, catches qualified prospects and resells the results in the seller of goods and pro services.

If there is any risk of being swindled with a CPA network, there is a kind of “arbitrage” – an aggregator connected with networks where one is sure to pay for leads and the supplemental is rewarded after offered leads.


Sales Funnel

– In short, the potential customer sales funnel consists of your next steps:

: Potential customers.

– Unsolicited leads.

– Warm leads.

– Customers.


A scorching lead in marketing is often a conventionally “confirmed” lead.

That is, someone who is a real person who confirms that he is a one who made the application.

But he is certainly not your client.

Typically, a warm guidebook might be:

fast An interested visitor.

– A opposition (who punches in prices, products).

quick A person who inquires about the selling price or checks availability.

That is, even if the human being wants to buy a product when compared to you, they may ask questions.

If you can’t satisfy the customer (or something he doesn’t such as the product), you will remove the customer.

In case the customer is not satisfied with your own feedback as a supplier as well as feedback about the product you will be selling, you will lose the consumer.

This means that the warm lead is rarely a customer.

That is, the sales funnel is generally inexorable.


We’re a little bit cold about traffic arbitrage, about CPA networks.

And buying traffic from “questionable” sources has always been embarrassing.

Although the temptation is often high – for example , most of us just need readers for our site, and you can get them very on the limited budget through CPA.

But we still keep on being focussed on natural channels to attract visitors.

So what files are worth drawing?

Don’t let CPA approaches drive traffic to your site. Somebody run the risk of losing postures in Yandex for shady behavioral factors.

Do not create a landing page for any separate domain and do not make a list in services and web directories. You run the risk of reducing the position of your site.

It is worth getting a most effective method of payment for your lead. Remember that you are having leads, but you cannot challenge their quality.

Demand to be told with regards to the methods of attracting traffic.

Demand the CPA’s legal details, the name of the office manager and the conclusion of the agreement on your terms.

Still, we recommend for you to concentrate in your hands traditional methods of attracting traffic: wording on your accounts, SMM along with your publishers, blog on your internet site and SEO under your very own control.